How to destroy your internet-based business in one easy step

Refer to the people who have an audience and might link to your site “nobodies” and insinuate they are fraudsters and thieves, like Paul Helinski of GunsAmerica:

Now the question is when you are going to start qualifying internet media? We have to crawl over nobodies who can install wordpress and have nobody reading anything they write, It isn’t so hard to qualify internet media using Alexa.com and Compete.com. Why do you waste the manufacturers’ time and make the real internet media have to deal with wish I were internet journalists who are just using your stamp of approve to solicit review guns and accessories? You’ve created this giant gorilla in the room and we all have to deal with it, and you may think the industry takes your numbers seriously, but everyone sees things for what they are. If you are serious about bringing value to your exhibitors, you need to vet the press list.

In a later comment, he argues for protectionism by denying press credentials to any “internet journalist” who hasn’t been covering SHOT for years. Pulling up the ladder is always a winning strategy!

Also: What Alan said.

ETA: Just in case you were wondering, you can’t go to the SHOT show as a member of the general public:

Attendance at the SHOT Show is RESTRICTED to the shooting, hunting and outdoor trade and commercial buyers and sellers of military, law enforcement and tactical products and services ONLY. The show is not open to the public, and NO one under age 16 shall be admitted (including infants).